Hi, I'm Darren.
Hi, I'm Darren.
I build solutions that engage, convert, and scale with care.
A Product Designer with 5+ years of experience with a background specializing in e-commerce and enterprise software.
A Product Designer with 5+ years of experience with a background specializing in e-commerce and enterprise software.
PROJECTS
Selected works across Enterprise Software B2B and Direct-To-Consumer experiences
CRO
Ecommerce
Design
Branding
Cirkul
Top Of Funnel Redesign
Redesigned Cirkul’s DTC homepage to balance first-time user education with fast product access, driving a +2.5% lift in revenue per visitor and a +2.8% increase in first-time buyer conversion.
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Systems
Ecommerce
Branding
Cirkul
Design System
Built Cirkul’s first scalable design system by consolidating 1,000+ assets, accelerating NPI releases and improving site speed by 30%.
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SaaS
B2B
Design
Enterprise
Avvale
Heartland Dashboard Experience
Designed an MVP SAP-based dashboard to streamline Business Assistant workflows, driving a 68% lift in user sentiment and 83% task completion success.
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Copyright © 2025 Darren Luu
Copyright © 2025 Darren Luu
Copyright © 2025 Darren Luu