Design

Branding

Heartland Dental Dashboard Experience

Heartland Dental is the largest Dental Support Organization (DSO) in the U.S., providing non-clinical support to over 1,900 practices across 39 states.

Design

Branding

Heartland Dental Dashboard Experience

Heartland Dental is the largest Dental Support Organization (DSO) in the U.S., providing non-clinical support to over 1,900 practices across 39 states.

Overview

As part of Heartland Dental’s migration to SAP S/4HANA, this project delivered an MVP centralized dashboard that streamlined how Business Assistants manage scheduling, financial, and administrative workflows.

Role

UX Designer

Industry

Dental Support, Enterprise B2B

Team

1 Designer, 1 Product Manager, 1 Project Lead, 5 Engineers

Tools

Figma, SAP Fiori

Timeline

2021 - 2022

My Scope of Work

  • Partnered with business stakeholders to understand existing workflows and pain points across legacy systems during the transition to SAP S/4HANA

  • Rapidly onboarded to the SAP Fiori design framework, applying its patterns, components, and interaction principles to ensure platform consistency

  • Planned and facilitated usability testing with internal users to validate redesigned workflows and ensure the system supported real operational needs

Design Impact

Adoption

+68%

User sentiment compared to baseline processes

Performance

83%

Time-on-task success rate with no more than one error

Preview:

Dashboard Design

Identifying the Problem

Business Assistants in dental offices were responsible for managing scheduling, patient information, and financial tasks across multiple disconnected systems. This fragmented workflow made it difficult to access the right information quickly, increased cognitive load, and slowed day-to-day operations.

How Might We...

How might we centralize the information, tools, and tasks Business Assistants need—so they can work more efficiently without increasing complexity or compromising compliance?

Goals

Design a digital workspace experience that allowed BA’s to quickly access the information and features they need to complete their day to day tasks more efficiently.

The Approach

Discovery

At the start of the project, there was limited visibility into user goals, behaviors, and existing workflows. To close this gap, I conducted a focused two-week research sprint that included:

  • Stakeholder interviews

  • 6 user interviews with Business Assistants

  • Initial benchmarking surveys

  • Secondary research and platform analysis

The Business Assistant

A typical work day for the Business Assistant(BA) in a dental office setting requires the BA to access various information across multiple systems to complete certain tasks.

Friction Points

Visibility

Difficulty tracking completed vs. outstanding tasks

Performance

No clear view of performance and quota progress

Clarity

Unclear task guidance and limited access to self-serve resources

Efficiency

Fragmented workflows across multiple systems to access required data

Key Insights & Strategy

Due to timeline changes, the scope was refined to focus on three high-impact MVP features:

Task Management

A streamlined task manager with clear visibility into priorities and status

App Access

A centralized hub for quick access to frequently used systems

Performance Visibility

Prioritized metrics and goal tracking surfaced at a glance

The Product Ecosystem

The solution was built using SAP WorkZone, requiring strict alignment with the SAP Fiori design system. I quickly ramped up on Fiori principles—favoring card-based layouts, minimalism, and clarity—to ensure consistency across the SAP ecosystem.

Key Fiori Design Principles

SAP Fiori helps you focus on what is important

Designed for you, your needs, and how you work

Consistent interaction and visual design language

Key Fiori Design Principles

SAP Fiori helps you focus on what is important

Designed for you, your needs, and how you work

Consistent interaction and visual design language

Technology Opportunity

To better understand the platform’s capabilities, I collaborated with SAP partners and technical experts and conducted independent research through documentation, blogs, and demos. This surfaced three key features to support an employee-centric digital workspace and improve communication and collaboration:

Launchpad: Centralized access to all system applications


Workspaces: Group-based collaboration spaces


Feed: Streamlined information sharing between the organization and users

Final Design

Overview Tab (Homepage)

The homepage provides Business Assistants with a daily operational overview, including:


  • Task summaries and accomplishments

  • Quick access to apps and documents

  • Office updates and managed resources

  • A Summary Reports feature highlighting prior-day performance

Task List Manager App

At the heart of the experience is the Task List Manager, providing:


  • At-a-glance visibility into daily, weekly, and monthly tasks

  • Intuitive filtering to quickly identify priorities

  • Clear task details and instructions to reduce ambiguity

Schedule/Produce/Collect

Research revealed that BA responsibilities naturally fell into three categories:


  • Schedule

  • Produce

  • Collect


Dashboard tabs were structured around these categories, with metrics and tiles curated based on priority and frequency of use. Quota and goal tracking were surfaced prominently to support performance awareness.

Launchpad

Using SAP Launchpad, Business Assistants can access all required apps from a single screen and customize their experience by pinning frequently used tools to My Favorites.


All designs ensured HIPAA compliance, avoiding the display of sensitive patient data on dashboard tiles.

The Outcome

Qualitative and quantitative feedback confirmed improvements in clarity, efficiency, and confidence when performing daily operations.

Overall Sentiment

+68% improvement in overall sentiment scores compared to baseline workflows

Overall Sentiment Score

4.2

4.2

2.5

2.5

+68%

+68%

Overall Sentiment

Overall Sentiment

Task Completion

83% of participants successfully completed all tasks with no more than one error, meeting benchmark expectations


*Benchmark of 80% Participants

Task Success

83%

80%

+3.8%

Task Completion

Task Success

83%

80%

3.8%

Task Completion

Final Thoughts

This project required balancing enterprise constraints, platform limitations, and evolving scope—all while designing within an unfamiliar SAP ecosystem. Building within WorkZone and Fiori was technically challenging, but collaboration with SAP SMEs accelerated learning and ensured feasibility.


While the MVP excluded features like workspaces and feeds due to timeline constraints, the final solution delivered meaningful value and validated the core direction.

With additional time and scale, future iterations would include:


  • A larger user testing pool to strengthen quantitative insights

  • Deeper measurement of engagement, particularly for the task manager

  • Iterative expansion of deferred features based on usage behavior and adoption patterns

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