Hello.

I'm Darren – Product Designer.

I build clear, thoughtful experiences across consumer and enterprise products.

I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.

CONTACT

BASED

SF Bay Area

PROJECTS

Selected works across Enterprise Software B2B and Direct-To-Consumer experiences

DTC

Design

Branding

Cirkul

DTC Homepage Redesign

Redesigned Cirkul’s DTC homepage to balance first-time user education with fast product access, driving a +2.5% lift in revenue per visitor and a +2.8% increase in first-time buyer conversion.

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DTC

Design

Branding

Cirkul

Design System

Built Cirkul’s first scalable design system by consolidating 1,000+ assets, accelerating NPI releases and improving site speed by 30%.

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SaaS

Design

Enterprise

Avvale

Heartland Dashboard Experience

Designed an MVP SAP-based dashboard to streamline Business Assistant workflows, driving a 68% lift in user sentiment and 83% task completion success.

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Design

Branding

Cirkul

Design System

Design

Branding

DTC

Cirkul

DTC Homepage Redesign

Design

Enterprise

SaaS

Avvale

Heartland Dashboard Experience

Hello.

I'm Darren – Product Designer.

I build clear, thoughtful experiences across consumer and enterprise products.

I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.

Read More

CONTACT

BASED

SF Bay Area

Hello.

I'm Darren – Product Designer.

I build clear, thoughtful experiences across consumer and enterprise products.

I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.

Read More

CONTACT

BASED

SF Bay Area